India Amory Founder on Creating a Lifestyle Brand and Where She Finds Inspiration



Julia Amory developed the concept for her company India Amory in 2016 while looking for printed fabric to use at her wedding in Southampton, New York. Frustrated that she couldn't find prints at an affordable price, she decided to design her own pattern using the Indian block print technique and produce the napkins and tablecloths herself. Julia was so inspired by the process that she left her career in finance to develop the India Amory brand. Julia opens up about starting a small business, where she finds inspiration, the best fashion advice she's ever received, and her favorite New York City restaurants.

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